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15 05, 2015

Pharma Bureau Seminar on Ethics and Future of Healthcare

2017-04-26T12:34:54+00:00

Pharma Bureau - a representative body of the research based multinational pharmaceutical companies in Pakistan organized a Conference on “Ethics and the Future of Healthcare” recently at the Karachi School for Business & Leadership, Karachi. Leading health care professionals and industry leaders such as Dr. Tipu Sultan, Dr. Shaheen Sheikh, Dr. Ahson Qavi and Dr. Abdul Bari spoke at the conference and participated [...]

15 06, 2012

Pharma Industry on the Tipping point of evolutionary Process

2017-04-26T12:35:15+00:00

Pharmaceutical companies are entangled in promoting functional benefits and need to focus on emotional branding in order to excel in today’s hyper-competitive environment according to Akhtar Mahmud – a branding expert and consultant. He observed this at a two-day workshop jointly organized by Management Excellence Center of IoBM and Marketing Association of Pakistan inKarachi   [...]