Pneumonia, a killer disease is the biggest cause of child mortality around the globe, killing a child every 30 seconds. It contributes 18% of the total global child deaths and Pakistan is the first South Asian country to include Pneumococcal vaccine in its national immunisation programme, Dr Iqbal Memon, President Pakistan Paediatric Association and Dr. [...]
Pharmaceutical companies are entangled in promoting functional benefits and need to focus on emotional branding in order to excel in today’s hyper-competitive environment according to Akhtar Mahmud – a branding expert and consultant. He observed this at a two-day workshop jointly organized by Management Excellence Center of IoBM and Marketing Association of Pakistan inKarachi [...]
Al-Shifa Blood Bank Foundation organized a walk at Mirpur to mark World Thalassaemia Day 2012. The objective was to create awareness about this fatal disease among masses. Minister for State Ch. Arshad Hussain, Chairman Al-Khidmat Foundation, Dr. Riaz Ahmed, General Secretary Thalassaemia Society Pakistan, Dr. Zafar Iqbal, President Thalassaemia Society Dr. Akram Chaudhary, Technical Advisor [...]
The Pakistan Medical Association in collaboration with the Women’s Action Forum, Human Rights Commission of Pakistan, Pakistan Reproductive Health Network, Aurat Foundation, People’s Health Movement and Shirkat Gah organised a dialogue on “Health of People: Political Parties & Sindh Elections 2013” at a local hotel in Karachi. The main purpose behind the dialogue was [...]
