P&G announces a new initiative for Women’s Economic Empowerment in Pakistan

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P&G announces a new initiative for Women’s Economic Empowerment in Pakistan

Around 10,000 women and girls to receive vocational training and quality education over the next 3 years

Procter & Gamble (P&G) announced the launch of its latest Gender Equality initiative under the P&G program at a formal ceremony held in Karachi, reinforcing its commitment to contribute towards the economic empowerment of women in the country. Through its social cause programs, P&G has partnered with Health Oriented Preventive Education (HOPE) and UN Women for women’s skill development and girls’ education.

P&G announced the launch of a new program with long-term NGO partner HOPE which includes the establishment of 7 vocational training centers and provision of quality secondary education to women and girls in semi-urban and rural areas which is expected to benefit an estimated 10,000 girls over the next 3 years. Additionally, P&G is partnering with UN Women to provide 50 women with skill development and financial literacy training, enabling them to set up small-scale business ventures in Sialkot and conduct an evidence-based research study, aimed at promoting women entrepreneurship and documentation of gender-responsive procurement practices in the country.

Speaking on the occasion, Sami Ahmed, Vice President P&G Pakistan, said tht we are pleased to continue our work to empower women in communities with the help of our partners HOPE and UN Women.” He further added, “This is another step forward towards the fulfillment of our aspiration to build a world free from gender bias, and a world with equal representation and an equal voice for women and men, in our workplace, in our communities and in our country.”

Pakistan is currently ranked 143 (out of 144) on the World Economic Forum’s Gender Gap Index and the overall literacy rate amongst girls in the country is 46%. P&G’s commitment to Gender Equality is in line with the United Nations Sustainable Development Goal # 5 – to achieve gender equality and empower all women and girls.

Senator Khush Bakht Shujat, one of the key speakers at the event, said that throughout time women have strived to achieve success in different fields of life. Much progress has been made in this area and so, today we have many inspirational examples of women leaders across the world and in Pakistan. However, we still have a long way to go.” She added, “Education is vital and everyone deserves the right to receive a quality education. It is good to know that P&G, along with UN Women and HOPE, is creating educational and economic opportunities for women in Pakistan. This will go a long way in enabling women who play an integral role in the success of the nation.”

Also present on the occasion, Dr. Mubina Agboatwalla, Chairperson HOPE, was hopeful for the future. She said, “With the setup of these vocational and educational centers, many women and girls in areas such as Badin, Sujawal, Thatta, Gadap, Ghagger and Muzaffargarh will now have the chance to have to a brighter future.”

Faria Salman, Head of Communications, Strategic Management& Partnerships Unit, UN Women, also expressed her views, “UN Women Pakistan is committed to engaging with the private sector to drive change that advances women’s equality and economic empowerment. P&G’s Gender Equality Program echoes our call that the time is now to engage in collective actions to include and empower women in the world of work. We continue to count on the support of P&G Pakistan and call upon other private sector leaders in Pakistan to join this movement for a socially accountable and gender responsive private sector who thinks, acts and impacts gender equality in their companies, in the market place and in the community.”

2018-05-27T02:10:50+00:00